Category: Blog

2017 Design in Review

The year 2017 was chalked full of design, development and more here in the Music City – Nashville. We have been thankful beyond measure for the work that has kept us busy and happy so much that we have been unable to groom our own grass (for example, write articles or publish our newest work.) […]

The Mobile Revolution: Increasing the Responsiveness of your Website

Smart phones, tablets, and e-readers are everywhere nowadays. More people than ever before are using these mobile devices to browse the Internet. As a result of this recent trend, it is very important that websites follow suit and become responsive to mobile access. This goal can be achieved when a website is designed to respond […]

Vintage and Retro are swiftly spreading From a Coca-Cola can, to a pair of shoes, to an online shop, you have seen it somewhere. Vintage and Retro designs are swiftly spreading across the plains of advertising again. These old style themes, previously considered to be outdated, are finally being dusted off and renovated with a […]

Why we are willing to spend more on certain products Have you ever been scolded for judging a book by its cover? Let’s be honest, weather we like it or not, we all do at least in the advertising world. When we are at the grocery store strolling the aisles of endless products on the […]

Bringing Brands to Life with Style Many assume that fine art and illustration are one in the same. However, this is not the case. Unlike fine art, illustration is a form of visual communication with the purpose of delivering, influencing, or advertising specific emotions and opinions. Some of the most memorable and successful advertising in […]

Different design suits different goals After creating a strong identity and logo, what is next? If you are unsure of what imagery benefits your brand and supports your business goals, consider some basic options first. Try and ask yourself, what kind of design accessories support your logo, website, and other medias? A main component of […]

Mascots are taking over social media. Mascots have always been powerful branding tools. Now, thanks to social media, they have become a brand’s best friend. Social sites, such as Facebook and YouTube, are giving marketers a chance to develop character, storyline, and expression for mascots. Previously, mascots were limited to being featured in short commercials […]

Standing out is the key to being recognized There is a famous saying you may have heard, “if it’s not broke, don’t fix it.” That may be a good rule of thumb for some things, but in the competitive advertising world, standing out can give you the jump over others. More directly, just because something […]

Why are these mascots so influential towards their brands? Mascots are making a comeback in the advertising world and they are offering a competitive advantage. Leading brands such as Nestle, Target, Disney, McDonalds, Pillsbury, Geico, Energizer, Mr. Clean, and Camel would not be as successful without such iconic mascots. They dramatically increased sales for these […]

You may benefit from one or two Infographics are a visual representation of complex information that allows viewers to receive copious amounts quickly. It has been proven that people remember information more easily through infographics because they test cognition in the brain. This is partly because 90% of the information we remember is strictly visual. […]