Nashville Graphic Design Logo Refresh

Bring on new business with a new logo. Let Nashville graphic design refresh your look!

Everyone always wants their product or service to be the new “it” thing but with styles going in and out of popularity, the qualifications for reaching “it” standards are constantly changing. One year bold and demonstrative may be the go-to look, only to flip flop to a more delicate and refined look a few years later. The fact is people change their minds quite frequently and as a company you have to, to a certain extent, sway with the crowd in order to continue to meet the expectations of your consumers. The key to staying prominent in your industry and fresh in the minds of consumers is to give them something new to look at once in awhile. Though logos don’t come marked with an expiration date, they can go stale and our job as Nashville graphic design professionals is to make sure you don’t get to that point. Don’t forget, it’s all about keeping that wow factor alive.

How do you ensure the wow factor doesn’t die, that old business keeps coming back and that new business continues to trickle in? Every now and then it’s important to take the time to reevaluate where your business is at and determine whether or not it’s up to par with consumer tastes and industry trends. Maybe your sales and analytics have shown that your target market has shifted over time and your top consumers are no longer young students but rather those students’ parents and teachers. If that’s the case you’re probably going to need to tweak your identity in order to better resonate with your newly rising audience. Anyone who has any Nashville graphic design sense will tell you that one of the keys to maintaining a successful brand is to make sure that your brand identity always lines up with your business values and your product or service’s role in the marketplace. After all, chances are if you’re still rocking the same brand identity you were 5 years ago, it’s a little outdated in terms of where you’re at as a company today.

Logos are very powerful as they give your brand a feel and help set the beat for your message. Logos help conceptualize your brand into a concise icon. That’s why it’s so important to revisit your logo and branding if you find that your message has changed or that it just seems to be a little disjointed. The last thing you want is for people to cock their heads to the side and scratch their chins trying to figure out what exactly you’re trying to get across. Things should be CLEAR which is why a fresh logo is especially imperative when one company acquires another company and two brands merge to form an even bigger, better brand. Though you want to acknowledge the merger by launching a new, never seen before feel,  it’s important not to completely abandon the companies’ overall essence. It’s all about easing the crowd into your new vision, introducing something new while still keeping things a bit familiar and Nashville graphic design experts know to execute this juggling act with perfection. You see people don’t just stick to a brand by chance unless they get some sort of special perk because they have some personal tie to the product or service.. they do so for a specific reason whether it be the message or cause it stands for, its personality, or its unique product or service offering. You don’t want to risk losing those devoted brand connoisseurs by making radical and sporadic changes to these fundamental characteristics. It’s not about throwing these admirable traits that keep your brand so alive out the window, it’s about consulting with a Nashville graphic design expert to refresh your the brand, give it that new sense of “wow”, while still keeping true to its integrity. That’s how you avoid striking a nerve and landing yourself in an identity crisis and instead succeed in making a smart move that keeps on building! Call Nashville graphic design (615) 656-7488 today and let’s get to the drawing board!

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