At Creativetopia, we create website content in order to maximize the page rank of our client’s websites over various other search engines. We help you stand out by combining marketing strategy and internet savvy to produce optimal keyword saturation.
So what exactly is keyword saturation? Simply put, it’s using a keyword or keyword phrase (more formally known as a “long tail” keyword) repeatedly in your article or website, therefore saturating the copy with that particular word or phrase.
Why is this important and why should it concern you? Well, keyword phrases are as essential to developing high search engine rankings and valuable website traffic as effects and the principles of design are to creating amazing graphics.
With that being said, there is an art behind effective keyword saturation. You can’t just simply stuff your copy with keywords and expect your site to get a million hits. This isn’t a chubby bunny contest. The content has to work together to help people easily search for you while still keeping them engaged in what they are actually reading. If your copy is too keyword heavy it’s going to scream desperation…and no one wants to sound stupid these days, especially on the internet.
2.5 to 3.5 percent is the magic formula when it comes to SEO protocol. You want to keep the reader focused on the main topic at hand rather than distracting them with echoing words and phrases. So, to avoid diluting the focus of the article, blog or page, you want to be sure that the keyword or phrase appears no more than 3% times the total word count. You want to scatter those words to help mark the path but blend them so that they aren’t huge roadblocks. If you come to a roadblock trying to take optimization into your own hands then, lucky for you, you’ve already managed to navigate your way to us–your SEO experts!