There are those that know how to draw, there are those who can create and crack code and then there are graphic and web designers who usually do a little bit of both. So, web design Nashville, what’s the point?
Think of your brand like your home. If you’re going to be inviting you want to be easy on the eyes, easy to find, and you want your audience to be impressed. Creating an effective website is easier said than done and usually starts like this.
You know that you need to get your company online because that’s where everyone else, including your competition, is spending their time these days. Or maybe you already have some sort of template website but it’s extremely outdated and bordering on embarrassingly ugly. All the big money makers in your industry have sparkling new websites that are easy as pie to navigate around and they have over 1,000 likes on Facebook while you, wait…you’re not even on Facebook are you? We’ll get to that later. The point is that your business is not living up to its potential and, despite any skepticism you may have, a multitude of studies have shown that a well-built website with a great user interface will generate better customer traffic and will bring in new business at a steady growing rate.
A study conducted in 2004 concluded that design is a key determinant to building online trust with consumers. For motivated users of an information site, bad design (busy layout, small print, too much text) hurts more than good design helps.
You might roll your eyes at that or let out a sigh of frustration. I mean how can something as seemingly superficial as your website’s design have such a direct effect on your success as a business?
For starters, there’s consistency and all good websites have it. Repetition of your logo and brand colors help your customer identify and differentiate your brand among all the others. If your website is just a random mish mosh of imagery, your audience will be thrown off into thinking they landed on the wrong site. If and when they figure out that they are at the right URL they’ll just be even more confused and may feel uncomfortable, causing them to form negative associations with your company. You see, when a brand’s visual communication changes abruptly you lose that consistency, which in turn has a negative impact on your brand loyalty.
While good design aesthetics are an integral part in positively representing your company, there are many other factors that go into a truly successful website, such as user ability. The navigation of a website can make or break a site. You don’t want someone to see your awesome website and have trouble figuring out how to get from page to page or get distracted by an uneven ratio of graphics and text to white space. You want everything to be accessible. In most cases, you want to oversimplify so that it’s intuitive enough that a young child could find and comprehend all aspects of your site.
Here at Creativetopia, we live eat and breathe the world wide web so we’re definitely the right people to come to for help in creating and launching a website, especially if you’re looking for something with 20 plus pages of custom design and content. After all, we haven’t even begun to touch upon the importance of SEO.