Nashville Website Design helps you understand the importance of updating your website.
Back in the day it used to be enough just to have a website for your company or brand. You’d spend some time with an artist collaborating on a logo and design and from there seek out a Nashville website design studio to build you a website on which to display your brand to the internet world and that was that. As long as you had some effective format through which to show or sell your products or services online you were good to go for a few years. By simply taking the time to develop an online presence you were already ahead of the game. But with virtually everything digital these days that’s no longer the case. In this “new web” world companies have to really up the ante to produce not just any content but fresh content. Yeah that might mean devoting more dollars to marketing but if you get with the right Nashville website design peeps the constant changes will pay for themselves. How, you ask? Not only do the websites that are constantly refreshing their look, updating old content with fresh new material, and improving upon their user experience get most recognized by search engines but they give your visitors and your customers a reason to keep coming back! When people search for things on the internet they have a whole slew of results to choose from and if they’re searching pretty generally it’s more likely than not they’ve already been to several websites before they land on yours. The web is so full of repetitive information. Users get bored. They want to see and learn new things and so it’s become imperative that websites deliver a sense of newness as often as possible whether it’s an updated splash page, new scrolling banner images or an intriguing piece of industry related news.
Websites are like a highway to your business but unlike a normal highway driver your goal is not speed, it’s traffic, lots of traffic. You want people driving back and forth, back and forth via your highway as much as possible. To maintain a steady flow of traffic it’s important to make sure the highway doesn’t go stagnant. You have to maintain it, keep the views interesting so that even the most frequent visitors get a fresh perspective! With that being said, here are a few reasons why it’s a good idea to round up a Nashville website design guru to update the look and feel of your website so it doesn’t go grey and fall off the radar.
Keeping clients informed keeps them coming back.
You don’t have to continually throw a bone to a Nashville website design studio to totally revamp your website. Small changes, often, can also make a great impact. Maybe you were recently featured in an article or received an award for your services, or maybe you have a new member of your team or a big sale coming up–MAKE IT KNOWN. Take a picture, write a blurb and feature it on your home page. The more in the know clients are about the goings on within your organization, the more likely they are to check-in and visit for awhile. So show off that new menu you worked so hard on and brag about the fact that you sold over 5,000 records. Your fans want to know and those who aren’t fans yet will be impressed.
Search engines will applaud your effort.
With the power of search engines it’s a lot easier to find things these days. Google can help you find just about anything. But the key is finding the “right thing”. With the vast amounts of information and data being added to the internet each day this can be an overwhelming task. Realizing this, search engines sought out a solution to make search more scrutinizing by identifying what listings are the best and most resourceful. One determining factor they use is “frequency”–the frequency with which the site is updated. If updated often, search engines consider it a consistent source of new information and is therefore more likely to up its rankings in the search results.
Tracking what makes your viewers tick
As Nashville website design professionals we know very well what it takes to make a website successful and a huge factor is determining what attracts traffic. What better way to do that than to try different things and see what kind of response you get? If your website never changes you have nothing to measure its performance against. Web statistics are great but you don’t want to just know who’s coming to your site and how many, you want to know why. You can learn this by making simple changes and tracking and measuring your data. Don’t settle! See how you far you can go, try new things, test the waters and find out what your peak performance looks like!
Don’t let your website go by the way side! Make it a top of the list priority to freshen things up. Recruit the best of Nashville website design by dropping us a line 615.656.7488!