why-user-friendly-navigation-is-key-to-successful-website-development

Website Development Nashville can help ensure your website is a piece of cake to navigate.

We’ve stressed it again and again, if you’re a brand that wants to build a successful following, you’ve absolutely got to have web presence. Promoting your brand on Facebook and Twitter is great but doesn’t do much good if you don’t have a website for people to reference. Your website is your opening statement. It’s an opportunity for consumers to get an idea of what kind of business you run before getting too involved. They can read about you, they can see examples of your work, all of which helps to prove your legitimacy. If they get the impression that you’re serious about what you do, they’re more likely to seriously consider your products and/or services as valuable resources.

Yeah, good looks and smooth talk can get you a lot of places but what good do they do if there’s nothing to lead you in the right direction? A store can carry great product and have a beautiful atmosphere but without proper organization and good customer service it’d be hard to find what you’re looking for. That’s where the inner workings of website development come into play.

User-friendly navigation is key to successful website development not only from a presentation standpoint but from a business strategy standpoint. You want the user to see certain information so that they will then be driven to answer your call-to-action and you want them to enjoy their experience getting there. The navigation is often what stands in the way of the user and the goal, which is why it’s important to make travelling from one page to another as smooth and as short as possible. Providing clear direction is a huge part of the recipe for successful website development.

To achieve successful user-friendly navigation, the website designer and developer should be sure the structure provides the following:

  • Enables users to choose from a small selection of pages to visit.
  • A search function to that users can easily find things by typing in keywords.
  • Clear labels for the pages where navigation tabs lead you
  • A sense of direction as far as where the user is currently on the website and how they get back to where they came from.

There are many ways of organizing the content on your website for optimal flow. Some website navigation is content-based, meaning the navigation options appear consistently across all pages usually in some sort of hierarchical structure, while other sites (usually ones designed for devices interfaces) are more menu-driven, granting you access to isolated secondary pages through a main list of options. There are many other approaches to organizing your website for user-friendly navigation but I really hate to get all technical so we’ll leave it at that. If you know what’s good for you, you’ll have us deal with the nitty gritty website development anyways.

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