It’s a competitive world out there for logos…So what makes a good logo design? Our talented Creative Director, in his naturally direct tone, answers, “Something that’s memorable.” But what is it that makes a logo design “memorable?”

It obviously all starts with a creative concept but how then do you turn that concept into a brand identity? How do you define your services in a way that is both unique and memorable yet simple enough that it can be used across a multitude of mediums?

So fresh and so clean, clean.
You want your logo design to speak to your brand’s feel, cause and tone but too much detail and complexity can cover up your message so much so that your audience won’t know what they’re looking at anymore. The simple, straightforward logos that have a special treatment or a pop of color to further enhance and portray the image or mood, are the real lookers.

Think versatile.
These days, with the outpour of apps, special effects are no big deal to produce. However, that doesn’t mean that every logo design should have multiple textures and filters. In fact, doing so makes for a pretty corny, overproduced aesthetic. When designing a logo it’s important to think about its application. You’re likely not just going to apply it to your business card and website design; you’ll want to pimp out some clothing, maybe advertise on a billboard or use it in your packaging. In order for it to transfer well to all of these mediums, it needs to work on a number of different backgrounds and textures. If it’s too detailed, your logo design can become unreadable especially when reduced in size to fit a narrow pen or pencil. You know your logo design is a winner if it can maintain its integrity in grey scale, in just two colors, can work on dark, light and white background, is scalable in all sizes, and, of course, holds true to your brand of course.

Your logo and brand should have a marriage.
Make sure that your logo design appropriately represents your brand’s image and that it resonates well with your audience. Color plays an important role here as different colors evoke different emotions.

Pay close attention to the details.
It’s important to check your logo’s accuracy. Review negative spaces and make sure there are no flaws as they will show dramatically when the image is enlarged to, let’s say, billboard size. A great logo needs to be produced using clean, smooth lines and should have that clean precise finish. This refining process is essential and takes a well trained artistic eye. If you find yourself struggling to come up with an iconic logo design and brand identity you might just want to hire our talented eye for graphic design.

One Response to “What makes a good logo design?”

  1. Very great post! this topic is interesting and helpful,the upcoming readers of this post can gain more tips and techniques on how to improve their skills and have a plenty of background in logo designing.


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