The new Twitter header photo allows you to be more forward facing.
Twitter got a makeover and it’s looking more and more like Facebook in disguise. For those of you who are avid Tweeters you know all about the new Twitter header photo option released last week. Much like the new Facebook timeline, Twitter is focusing a lot more on visuals with its debut of the new, large front and centered “Header Photo”.
This new Twitter header photo design is Twitter’s response to the long time user demand for a need to express themselves beyond the restraints of the 140-character tweet limit. Now Tweeters are able to show more of their unique personalities through more individualized personal pages. For businesses with Twitter accounts, this new featured header photo presents a huge advantage when it comes to leveraging your brand.
With the increased amount of visual space and without any limiting rules to play by (for now at least), Twitter’s new visual approach to profiles allows companies to further brand their business, strengthen their message and can even increase their website traffic by giving them an additional place to direct people to specifically targeted pages. Of course, just like with anything, to see the benefits of the new Twitter header photo you have to go about putting this new space to use in the right way. For instance, when incorporating another URL in the header photo to direct website traffic to a specific page the URL will not be clickable, so keeping it short and simple is imperative. Users should be able to remember the link when they go to type it in the URL field so that they don’t have to keep referencing the header photo itself.
The new Twitter header photo is also a great tool to use to solidify your brand. However, be careful to avoid unsightly brand statements caused by pixelation, graininess or other effects that come as a result of size warping. To make sure you get the professional looking, cohesive message you want to convey, it’s especially important to take into consideration the correct Twitter header photo dimensions. When uploading your logo and other graphics to your Twitter header remember the following dimensions: 1252 pixels (width) by 626 pixels (height).
If you’re looking to put your new Twitter header photo face forward before your competitors and before the specifications get more complex but aren’t sure how to make the transition or just can’t find the time in your busy day to make the switcheroo, the social networking gurus at Creativetopia are happy to help get your social profiles where they need to be! Reach us at (615) 656-7488 or simply shoot us an email at Hello@creativetopia.com. Until next time 🙂